For Indian brands & talent agencies
Compliance-first infrastructure for brand–creator collaborations.
One source of truth for the campaign → contract → payout → tax-ledger pipeline. TDS withheld at the right section and rate, GST invoices generated, every rupee reconciled — so your team runs creators, not spreadsheets.
Free to start (brand or agency). Full KYB unlocks payouts — or talk to the team.
Brand → Agency → Creator. One auditable loop.
Three first-class actors, with the compliance living in the bindings between them — exactly the wedge a two-party payments rail can’t model.
Brand
01Funds the campaign and owns the deliverable.
Agency
02Represents talent or brands — or both. Attributed on every transaction leg.
Creator
03Delivers the content, paid net of TDS with a GST invoice generated.
Built for the wedge
Indian creator-economy compliance is not a payments-rails problem. It’s a tax, contract, and multi-party-attribution problem.
- 01
Compliance-first by default
TDS withholding across §194J / §194R / §194H with GSTIN-validated invoicing — HSN codes, place-of-supply, B2B IRN. Every payout snapshots its own section and rate, so the audit trail is regenerable years later.
- 02
Three-party orchestration
Brand, agency, and creator as first-class actors. Agencies represent talent or brands — or both — with bidirectional permission scoping. Multi-leg payouts settle against the right contract, deliverable, and tax ledger.
- 03
Audit-grade reconciliation
Campaign → contract → deliverable → payment binding maintained continuously. CSV exports your CA drops straight into Tally or Zoho Books. No spreadsheet reconciliation at quarter-end.
In the box today
- TDS §194J / §194R / §194H with per-payout rate snapshots
- GSTIN-validated invoices — HSN, place-of-supply, B2B IRN
- Onboard your full creator roster in one motion — KYC handled for you
- Per-relationship permission scoping, pre- and post-KYB
- CSV exports built for Tally and Zoho Books
- AES-256 encryption for PAN, GSTIN, and PII at rest
Talk to us before you build the spreadsheet
Design partner program is live. If you run creator campaigns in India — as a brand or an agency — we’d like to build around your workflow.
Are you a creator?
SutraOS for creators is a separate portal — find brand campaigns, manage deliverables, and get paid on time.