For Indian brands & talent agencies
Compliance-first infrastructure for brand–creator collaborations.
One source of truth for the campaign → contract → payment → tax-ledger pipeline. TDS recorded on every payment, GST invoices generated for registered creators, every payment on one record — so your team runs creators, not spreadsheets.
Discover creators — browse public profiles
Free to start (brand or agency). Full KYB unlocks the complete workflow — or talk to the team.
Brand → Agency → Creator. One auditable loop.
Three first-class actors, with the compliance living in the bindings between them — exactly the wedge a two-party payments rail can’t model.
Brand
01Runs the campaign and owns the deliverable.
Agency
02Represents talent or brands — or both. Attributed on every transaction leg.
Creator
03Delivers the content; each payment recorded net of TDS, with a GST invoice.
Built for the wedge
Indian creator-economy compliance is not a payments-rails problem. It’s a tax, contract, and multi-party-attribution problem.
- 01
Compliance-first by default
The TDS deducted is recorded on every payment, and GSTIN-validated invoices carry HSN codes and place-of-supply. Every recorded payment keeps its own rate, so the trail reads the same years later.
- 02
Three-party orchestration
Brand, agency, and creator as first-class actors. Agencies represent talent or brands — or both — with bidirectional permission scoping. Payments — advance, instalments, final — are recorded against the right contract, deliverable, and tax ledger.
- 03
Audit-grade reconciliation
Campaign → contract → deliverable → payment binding maintained continuously. CSV exports your CA can import. No spreadsheet reconciliation at quarter-end.
In the box today
- TDS recorded per payment, with rate snapshots
- GSTIN-validated invoices — HSN, place-of-supply
- Invite your creator roster — each creator joins and consents from their own account
- Per-relationship permission scoping, pre- and post-KYB
- CA-ready CSV exports
- AES-256 encryption for PAN, GSTIN, and PII at rest
Talk to us before you build the spreadsheet
Design partner program is live. If you run creator campaigns in India — as a brand or an agency — we’d like to build around your workflow.
Are you a creator?
SutraOS for creators is a separate portal — find brand campaigns, manage deliverables, and keep every payment on the record.